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MMD > Archives > October 2002 > 2002.10.09 > 11Prev  Next


How To Sell Player Pianos
By Jerry F. Bacon

D. L. Bullock wrote; "The key to selling pianos is to have them in top
condition".

How true that is!  I visited the State Fair of Texas last week and
there was one piano dealer there with a display of about 8 or 10
pianos.  They were all new and some had the new style players in them.
There was perhaps two "salesmen" who were jawing with each other facing
each other, not looking for customers or people passing by.  At one
corner of the display there was a small grand (5' 4") with a
Pianocorder or some such player in it.  It was not playing anything,
nor was any piano playing anything.  The grand on the corner had about
6 keys that were about 1/4 the way down.

Now, is that the way to sell or generate interest in anything?  No
wonder nothing sells.

In 1991 my other half and I went to Chicago for a vacation.  We visited
a few piano shops in search of rolls, etc.  We had occasion to visit
Pedals, Pumpers, & Rolls and heard various things that were there,
amongst which was Roger Dayton's Style 45 Fotoplayer which sounded
magnificent.  We bought a few rolls and left but the sound of that
piano stayed with me for a long time.  In 1999 I was able to buy an
instrument and the first person I called was Roger who found me a Style
20 Fotoplayer.  He acted for me in buying it, restoring it, and setting
it up.  I never saw it except by photographs until it entered my
living room.

Now, he had to wait 8 years for that sale, but it began by the demo in
his warerooms 8 years previous.

So who is going to sell that piano?  The people at the Fair, who have
thousands of prospects each and every day passing right by and who
_ignore_ the chance, or the thoughtful people who spark interest?

Jerry F. Bacon - Dallas, TX


(Message sent Wed 9 Oct 2002, 11:40:11 GMT, from time zone GMT-0400.)

Key Words in Subject:  How, Pianos, Player, Sell

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