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MMD > Archives > April 1997 > 1997.04.08 > 03Prev  Next

The "T" in "WurliTzter"
By Matthew Caulfield

Actually the large T in the Wurlitzer logo means nothing.  It is merely
a characteristic of the logo design, and should no more be used when
writing the word "Wurlitzer" than should the R in the name have its leg
lengthened, as is done in the logo.

Logos are designs, made unique by artistry in order to make
non-registrable words registrable with the Patent and Trademark Office,
as well as for other commercial and artistic reasons, perhaps.

It makes me cringe when people write "WurliTzer." I have letters from
Farny Wurlitzer himself, and he didn't do that, when signing his name.

(Message sent Tue 8 Apr 1997, 15:14:10 GMT, from time zone GMT-0500.)

Key Words in Subject:  T, WurliTzter

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