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EMP_10fev1920
Article by l'EMP in the trade publication
"Musique et Instruments" of 10 February 1920
courtesy Lorraine Aressy
translation and comments by Robbie Rhodes


10.02.1920 Musique et Instruments 

Janvier 1920. 

    Notre Maison "OPÉRA-PARIS", fermée depuis Août 1914, ouvre a nouveau ses portes dans des conditions splendides pour l'année, par sa fusion avec une autre Maison Française importante. Les deux firmes réunies prennent le nom de l' " EDITION MUSICALE PERFORÉE". 
    La démobilisation de nos spécialistes nous a permis la réorganisation complète de notre Fabrique de Musique Perforée pour appareils auto-pianistes à 65 notes et à 88 notes. 
    Nous avons groupe nos différents services sous a nom de : "ÉDITION MUSICALE PERFORÉE", avec Magasin a vente : 16, rue de Hanovre, a Paris, où nous sommes à votre disposition pour le choix des morceaux ou pour tous les renseignements que vous pourriez désirer. 
    Vous constaterez certainement avec plaisir la différence de notre manière musicale, toute a l'honneur du goût français.  Nous nous attacherons surtout a l'édition d'oeuvres conformes au désir de notre clientele française, tant en nouveautés qu'en morceaux classiques, en respectant toujours le texte original,  c'est ainsi que nous publierons des "Sélections" au lieu de pots-pourris ou arrangements plus ou moins étrangers à l'oeuvre même,  enfin, nous entreprendrons le plus possible la perforation d'Oeuvres Françaises, donc les Catalogues étrangers sont relativement pauvres. 
    Sur demande, nous vous adresserons notre Catalogue ; il comprend déja un choix appréciable que nous augmenterons chaque jour en tenant compte de vos désirs personnels. Nous vous serons reconnaissants de bien vouloir nous signaler les morceaux non encore notes qui vous intéresseraient plus particulierement.  Un Supplément mensuel paraîtra dans "Musique et Instruments", comportant les derniers succès. 
      Nous espérons vous compter à nouveau parmi nos fidèles Clients et pouvons vous assurer que nous ne négligerons rien pour vous donner entière satisfaction. 
 

LA DIRECTION.
[Article of 10 February 1920 in "Music and Instruments" ]

January 1920. 

    Our house "OPÉRA-PARIS", closed since August 1914, has newly opened its doors with splendid conditions for the year, by its merger with another important French house.  The two united firms take the name of the "PUNCHED MUSICAL EDITION".
    The demobilization of our specialists permitted us the complete reorganization of our Factory of Punched Music for 65-note and 88-note auto-pianist devices.
    We have grouped our different services under the name of: "PUNCHED MUSICAL EDITION", with retail Store: 16, rue de Hanovre, in Paris, where we are at your disposal for the choice of pieces or for all the information that you could desire. 
    You will certainly note with pleasure the difference of our musical manner, all in honor of the French taste.  We will especially become linked to the edition of works conforming to the desire of our French clientele, as much in novelties as in classic pieces, while still respecting the original text;  this is how we will publish "Selections" instead of medleys or arrangements [that are] more or less foreign to the work itself;  in short, we will attempt as most possible the perforation of French works, therefore the foreign Catalogs are relatively poor. 
    On request, we will address to you our Catalog; it already includes a substantial choice that we will increase every day while taking account of your personal desires. We will be grateful to please you well to notify us of pieces not yet noted [in the catalog] that would especially interest more.  A monthly Supplement will appear in "Music and Instruments", including the last successes. 
    We hope to count you anew among our faithful Clients and can assure you that we won't neglect anything to give you complete satisfaction. 
 
 

THE SUPERVISION.

EMP_10fev1920a.jpg (41 kb)The French article sounds remarkably similar to American music trade articles of the same era; consumers in both America and France wanted to forget the Great War and enjoy peace.

The dominant firm, Maunoury, Wolff et Cie, survived because their primary product was paper and their customers included the French government, and we know that paper is consumed in great quantity by a government waging war.  After the war Maunoury absorbed another struggling piano roll firm and proudly announced a merger forming l'EMP, yet the former competitor was so weak that he is not named in the article.

In this advert Maunoury appeals to the customer's national pride (as the French taste), and refers to foreign catalogs.  I think this reference indicates that Maunoury didn't want to negotiate license from the German music publishing houses.  I understand his feelings, and his customer's.  -- Robbie

Image EMP_10fev1920.jpg (132 kb)


01 February 2002

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