Durrell Armstrong's Player Piano Company has all the characteristics, 
both good and bad, of an old-fashioned business run by a man who
loves the work that pays him his living.  PPC's phone man clearly feels
that time is money and that both the company and the customer are well
served by efficient and precise order-taking.  Personally I find that
attitude a refeshing change from the couldn't-care-less  pseudo-intimacy
required of its service personnel by many other companies.