Hi all, I just want to take a moment to publicly thank all of the
70+ player piano technicians who have responded favorably to my change
in policy (at Player-Care) regarding the Technicians Listing. But it's
more interesting to note that the majority that elected not to continue
their listing, did so because they are simply too busy to take on any
more work. That makes me very happy indeed.
As one businessman who has reduced his advertising in the Yellow Pages
to a bare minimum (three-line-ads in 11 directories in New Jersey --
$53.00/mo.), the $50.00 a month I spend for my web domain have in-
creased my business profits by more than $20,000 in the past year.
That ain't hay! And when you consider that my profit ratio is, on
average, only 20%, it speaks worlds for what the Internet is capable
of doing for any business that sells a product or service.
I heard Mr. Greenspan say yesterday (on C-SPAN) that the Internet is
rapidly changing the way Americans do business. That's an understate-
ment. It's completely revamping the way business is conducted. Across
the board, he stated that businesses are responding to the wants and
needs of their Internet users at rates which can be compared to the
boom of the 50's. And although he was reluctant to say it was the
beginning of a new era in American business, he did say that only time
will tell if this is just a 'flash-in-the-pan' or a real change that
will have a far-reaching impact.
If the comments from my Internet customers are a reliable indicator,
I'm convinced beyond any shadow of a doubt that the Internet IS the
wave of the future as it relates to business. And if that weren't
enough, the manager of my local bank pulled me aside today to tell
me that he had just finished the paper work for the banks domain.
He admitted that it was customers like me who convinced him that it
was time to take the plunge and provide his banking customers with
an easier way to conduct business.
Let's face reality; If you can accomplish the same task in less time,
with the same degree (or better) of accuracy, for less money, and you
don't do it, you're a fool. Even if the Internet doesn't last for the
next 100 years, why not take advantage of it now? There's never any
time like the present to capitalize on a good thing and it really isn't
that expensive when compared with conventional advertising.
One final note. I have noticed that those technicians who elected not
to continue advertising at Player-Care are _all_ from large metropolitan
areas except one, and he is getting out of the business due to advanced
age. This is really good news. What it says to me is that those in
more remote areas truly benefit from the Internet. This can only serve
our country well, as it spreads the wealth around a little more evenly.
By the way, that's also what Mr. Greenspan said.
John A. Tuttle