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Frank Adams' Automatic Music Roll Co.
By Dan Wilson, London

Bob Loesch said about AMR:

> I bought some of the last of their rolls about 1992(?), including
> a copy of Joplin's 'lost' rag, Silver Swan.  I don't know who
> actually cut the rolls, but they were top-grade.

The earlier rolls at least were unmistakable products of Play-Rite,
and some even had the Malone name on them. They also had the same leader
design - "88 NOTE RECORDING" in an ornate surround.

The association broke up abruptly when Play-Rite started offering their
own copies of AMR reproducing rolls.  Frank had built in a deliberate
distinction of his own masters from originals, by altering dynamic
coding where it did not affect playing.

 [ Other Play-Rite customers were also startled to see titles from
 [ their private custom orders appear in the Play-Rite product catalog.
 [ -- Robbie

This must have been around 1982. I visited Frank in '83 and by then
he only had back stocks of rolls for sale, plus a huge number of those
very fine smooth spool-ends he had had made.

AMR became "AMR Publications" and made quite a thing of reprinting rare
jukebox manuals, previously unobtainable.  As these didn't interest me,
I didn't place any orders and haven't had a mailing for at least two
years now.  If Frank gets to read this, I'd like him to know how much
I valued his efforts in the player piano field.

Dan Wilson, London


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