I checked the instrument, the box, the rolls, and the roll boxes, only
to discover that it was spelled "PLAYASAX", in all caps in all these
places.

But in e-mail conversation, I usually refrain from typing all caps, so
have used "PlayASax" as a compromise, although I recognize that it was
(is) misleading.  What say ye?  Should we use "PLAYASAX"?

Or does the advertising use something else?  Anybody have some to
consult?

Todd Augsburger
http://www.bright.net/~allmax/index.htm

 [ Product names in the MMD Archives try to follow the conventions
 [ used in the reference book "Encyclopedia of Automatic Musical
 [ Instruments".  Author Q. David Bowers and his advisors seem to prefer
 [ the name used by the manufacturer in correspondence or advertising
 [ text.  "Play-A-Sax" is the entry in the books index, and the advert
 [ reproduced on page 776 says, "Music Rolls for Clarola or Play-A-Sax."
 [ QRS evidently considered "PLAYASAX" a logotype, like "WurliTzer".
 [ -- Robbie