How _could_ they?!  I found this advert on eBay:

  http://cgi.ebay.com/aw-cgi/eBayISAPI.dll?ViewItem&item=151491820

> Why waste all your time, energy and money trying to pawn off
> all those old, useless piano rolls.  Just send them to me and
> I'll turn them into a real cash novelty item.
>
> What we do is to split them right down the middle, six-pack
> them and return them to you so that they can be re-classified as
> "Musical Toilet Paper".  Can you imagine how much more they will
> fetch at auction?!

Karl Ellison
Salem, Massachusetts