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Sales of Solenoid Pianos
By Donald Dusenbury

I fine it unfortunate Don Winter has not found the instrument that
would satisfy his needs [021113 MMDigest].  I have been in the
solenoid player industry since the Pianocorder first appeared.
The family business was a retail store and tuning and service.
I have witnessed many American piano makers close.  I have
experienced the keyboard sale diminishing acoustic sales.  As
a tuner technician I have to work at keeping the flow of customers
to support a livelihood.

On the question from Robbie, I can offer some numbers from a
publication, "Music Trades".  This is a magazine for music retailers
(music@musictrades.com).  The publication is April 2002, Vol. 150,
No. 3.  The total sales in 2001 of player pianos shows 9,470 units
There is not a breakdown of PianoDisc, QRS, and Yamaha.

In my past work experience as a service rep for PianoDisc, I can
only estimate.  Yamaha, in the past, would hold about 1/2 these
sales.  The interesting fact is that Yamaha player units are twice the
wholesale price as for PianoDisc and QRS [Pianomation].  Don Winter
should consider the fact that solenoid player sale have, since the
early 1990s, held a major portion of acoustic piano sales.

If history is studied, the acoustic piano sales today are 1/4 of the
sales reported in period from 1900-1940.  I have also noticed the sales
of high quality pianos have increased because of player sales.  Over
the years I have installed solenoid players, my experience has been
that only 10% of the customers hand-play the instrument.

As a rebuilder I would agree with Don on a older rebuilt instrument
being a better musical investment.  As a technician I can only justify
time and money on high quality grands, e.g., Steinway, Mason & Hamlin,
Boesendorfer, Beckstein and some others.  In my opinion the hobby of
pneumatic players can not be compared to the retail sales of today.

Don Dusenbury


(Message sent Thu 14 Nov 2002, 16:23:51 GMT, from time zone GMT-0500.)

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