How They Sell Piano Rolls In Sweden

Hello all!  Please have a look at this net auction:
  http://www.tradera.com/auction/auction.asp?aid=2318009

Obviously it's some sonata by Beethoven playing "upside down", but which
make of roll is it?  Judging by the shape of the figures it could be
a Hupfeld, but it also has the pink label and curious leader shape of
a Heilbrunn Soehne Virtuola.

And now for the Swedish text:

 "I have a number of rolls like that in the picture.  They were
  probably used in a player piano.  Please correct me if I'm wrong.
  Now I'm selling one of them, the one in the picture.  If you open the
  roll a little bit more, you will see holes of different intervals."

Best regards
Christofer Noering
Stockholm, Sweden

 [ Paul Manganaro has a beautiful Virtuola player; he says the
 [ roll shown at the auction site looks like his Virtuola rolls.
 [ (His also have holes of different intervals.  ;-)  -- Robbie