The same label is pasted on the box and and on the roll leader.  The design is dark green ink imprinted on an embossed gold leaf paper -- very fancy!  The song title, etc., is printed in a stylized type face by letterpress type, in black ink.

Below the design of the eagle is the trademark registration and date:  M.IND.REG.26078   J. CORIA   MEXICO. AGOS.18 1926.

These two rubber-stamped notices appear in the inside of the bottom box:
 

Before the label was applied to the roll leader, the top surface of the leader was imprinted with a rubber stamp bearing the production date: 22 Diciembre 1928.
The date (22 December 1928)  is faintly visible through the back side of the leader.

The tune is "Deep Hollow", by Mickey Guy & Ken Macomber, arranged by Ken Macomber, (C) 1928 Alfred & Co., N.Y., published as a band 'stock' arrangement in the key of E-flat.  Audio recordings were made in 1928 by two orchestras in USA and also by a band in England.

The music roll is perforated with a 0.063" square punch, 0.10" per step.  The music is nominally 4 steps/beat, but 1 step is missing approx every 1.25 measure.  This suggests that the original was re-sampled, probably from 6 steps/beat.  The errors are corrected in the MIDI file below.