I believe you will find that tune to be "Totem Tom-tom", from some
Broadway musical of the time.  At least, that's how I remember it.

Hal Davis

 [ Yeah, the melody sure sounds familiar.  I wonder what the Broadway
 [ show was.  Was the melody ever used elsewhere?  My little MIDI file
 [ is now at  http://mmd.foxtail.com/Sounds/hamms.html .  It's been
 [ many years since I heard the jingle; I hope I remembered the music
 [ correctly!  -- Robbie