Ref.: https://www.mmdigest.com/Gallery/MMMedia/brands.html 

Good evening, I've seen that in your "brands" page there is no picture
of the brand F.I.R.S.T. (Fabb. Italiana Rulli Sonori Traforati, Italy).

I have a FIRST roll and I will send you a picture attached to this
mail. I send you also the FIRST company's guestbook, a publication with
a short history of the FIRST Company and copies of letters of some
famous customers (Her Majesty Italian Queen, Giacomo Puccini, Ottorino
Respighi, Amilcare Zanella, Riccardo Pick-Mangiagalli, Riccardo
Zandonai, etc.).

I hope that it can be useful to your very interesting site.

Gianluigi Giorgetti

 [ FIRST roll-sample
 [ https://www.mmdigest.com/Attachments/23/11/25/231125_085453_FIRST-rullo.jpg
 

 [ FIRST guestbook
 [ https://www.mmdigest.com/Attachments/23/11/25/231125_085453_Guestbook_First.pdf 

 [ "Fabbrica Italiana Rulli Sonori Traforati" translated into English is
 [ "Italian factory of perforated sound rolls". I think this is the official
 [ name of the firm, and "F.I.R.S.T." is a registered trademark or logotype.
 [
 [ Thank you, Gianluigi, and thanks also to Claudio Delise for his
 [ translation of the guestbook text. Well done! -- Robbie